ABOUT THE ASSOCIATION

Our Membership organization provides leadership in promotion of
Downtown Billings as the vital center of our community

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 The Downtown Billings Association (DBA) is a  private not for profit entity with over twenty years of experience of leading the way for positive change and growth for retailers, professionals, residents, visitors, and friends of Downtown Billings.  The Association accomplishes much by its volunteer-driven Board of Directors and supportive membership, but also has a dedicated staff who works daily to advocate and represent business interests, and cultivate economic vitality for Downtown Billings. 

 This year, the DBA mantra was change!  The DBA built upon existing events and initiatives and tackled an ambitious image and logo change that wholly encompasses and defines Downtown Billings.  Downtown…Billings Starts Here!  With incredible leadership from G&G Advertising, we branded Downtown Billings with a fresh new look and feel.  With our “starts here” campaign we are now better able to communicate who we are and what we do best in Downtown Billings.  Community starts in Downtown Billings with 100’s of events yearly in the heart of our city.  Finance, entertainment, fine dining, arts and culture, shopping, they too start in Downtown Billings.  Our dedicated merchants, property owners, cultural, and public institutions make this possible.  We are so pleased to represent them with our new brand image. 

Media relations are key when communicating our message!  This year the DBA received over $85,000 in media coverage which helped position Downtown Billings as a vibrant place to live, work, and play.   Additionally, the DBA, in concert with the DBP and the BID, overhauled the Downtown Billings website, and produces weekly email updates, quarterly newsletters, and a Community Seven television program, greatly increasing access to information about Downtown Billings.

 Creating excitement and enthusiasm for Downtown Billings through special events, advocacy, and marketing is our forte.  Signature events like Strawberry Festival, Alive After 5, Harvest Fest, Holiday Parade, and Christmas Stroll draw thousands into our downtown streets; Downtown Billings is a wonderful destination and gathering place.  In addition to fundamental programs like Park and Shop, the Downtown Billings Gift Card, and the Downtown Directory, the DBA introduced a new event this year, After 5 Mixer, a well-received membership networking opportunity.  Alive After 5, our after work/concert celebration, has grown with record numbers of loyal fans converging and enjoying our downtown streetscapes for 12 weeks during the summer.  Kudos to our amazing event team who makes this possible!

This is an exciting time in our downtown and the DBA will stay focused on the vision of a vibrant, dynamic, creative city center!